Juggling writing, editing and marketing can feel impossible. Learn practical strategies to manage your time and avoid overwhelm when publishing.
Self-publishing sounds empowering—until you realise just how many hats you have to wear.
Writer. Editor. Proofreader. Designer. Marketer. Project manager.
It’s a lot. And that’s before you add in work, family, and everything else competing for your time.
Soon the questions creep in:
How am I supposed to do all of this? When will I write the next book if I’m still promoting the last one? What if I burn out before I even finish?
Why this fear hits so hard
It’s no wonder so many writers feel overwhelmed before their book is even finished.
What helps
1. Accept you can’t do it all at once
Nobody manages every task simultaneously. The key is sequencing: write first, edit next, then move to design and marketing. One hat at a time.
2. Set realistic expectations
If you’ve got a full-time job and a family, progress will be slower. That’s not failure—it’s reality. Better a steady pace than a frantic sprint to burnout.
3. Outsource the bottlenecks
If a task drains you or eats up hours (say, formatting or cover design), consider hiring help. It’s often cheaper than the time and stress it costs to DIY badly.
4. Protect your writing time
Promotion matters, but don’t sacrifice all your creative energy to admin. Ring-fence time to keep writing—that’s what builds your career long term.
5. Use simple systems
A basic calendar, to-do list, or project board can keep you on track. Organisation doesn’t need fancy tools—it just needs consistency.
Moving forward
Overwhelm is normal. Every indie author has moments of wondering how they’ll keep all the plates spinning. The trick isn’t to eliminate the workload—it’s to manage it in a way that keeps you moving without burning out.
Remember: the joy is in the writing. Protect that, and let the other tasks fall into place step by step.
Your Next Steps
If this fear resonates with you, here are three ways I can help: